The 4Cs
- Colour — hue, tone, saturation—Fancy Vivid is the top grade
- Carat — adds value, but colour intensity outranks size
- Cut — enhances and distributes colour, not brilliance
- Clarity — less critical—colour often hides inclusions
We evaluate every stone we purchase and sell according to these rigorous criteria. And while video offers a useful preview, we strongly recommend viewing the stone in person—only then can its true colour, clarity, and character be fully appreciated.
Are colour diamonds a good investment?
Yes, due to growing demand and shrinking supply. Coloured diamonds combine extreme rarity, proven appreciation, portability, and beauty—making them one of the most compelling alternative investments available today. The rarest colours are red, green, orange and purple/violet, the second rarest would be pinks and blues.
